Overview

ShiftLead is a web application serving as an employment platform for brand ambassadors and a direct marketing tool for brands. Initially developed as a minimum viable product (MVP), it evolved into a comprehensive solution for the niche temporary staffing market.

I started as the lead product designer, focusing on UI, UX, and visual design. As the project progressed, I transitioned into the role of product owner, collaborating closely with stakeholders to shape the product roadmap.

Goals

Our objective was to attain an intuitive design that could be easily adopted by a first-time user while on the job, thereby minimizing workflow disruption. Success hinged on contracted staff's ability to self-onboard, apply for jobs, and manage payments with minimal managerial intervention.

Design Process

Contact me to learn more about the design process.

Learnings

• Valuable insights from user feedback and tools like Hotjar.
• Clear onboarding descriptions improved user success.

The Result

• Enhanced efficiency in onboarding and managing staff for brands
• Positive user reviews highlighted a seamless experience for brand ambassadors.
• The app's self-onboarding and payment systems reduced workload for managers, streamlining workflows.