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MIA

This is a short commercial produced for MIA (My Intelligent Assistant), shot in 2013.
Art Direction
Storytelling
Client
INAGO Inc.
Date
Mar 2013
Role
Art Direction

Overview

The video serves as a promotion for MIA technology, highlighting its various capabilities and the lifestyle it enables. Challenges during production included coordinating multiple shooting locations over a two-day period and localizing the video for English and Japanese audiences. The resulting video found applications across social media, the company website, and trade shows. Its primary inspiration and theme stem from the then-new catchphrase "Live life out loud."

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